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Money comes to those who work for it. It stays with those who have a correct attitude about it and use it wisely. When I say these things to people, they ask me why criminals can have a lot of money. My answer is that it is because they have the correct attitude about money and use it wisely. Using it wisely doesn’t mean they use it for moral purposes. It means they know how to invest it and make it multiply. Money is not moral. It is just paper. It is just an exchange medium for other goods or services. It doesn’t have a conscience; although many people wish it did.

I am a fairly religious person. I try to live the Golden Rule. I try to be a Good Samaritan. I enjoy helping others. Does this entitle me to have money?

I have never thought that being good entitled me to money. I have thought, however, that because I was “being good,” God would help me with money. Do you think that’s correct? Read the rest of this entry »

Yesterday Marnie Pearson put an article on her blog about beliefs that we all have running in our subconscious minds. She states, “Just because you hadn’t heard the melody playing before, doesn’t mean it wasn’t there. All the while guiding you forward, affecting your life choices and outcomes. Maybe it rolls along broken because of all the gunk we’ve let life put in the way. Then, in that moment you hear the melody and everything changes.”

Her statement really got me to thinking about the programs running in my subconscious mind, and how I am still discovering attitudes that have been unaware of until the “aha” moment when I am able to comprehend the outlook. It is literally like a lightbulb going on in my head. I understand what is happening and why I feel as I do about something. Read the rest of this entry »

In order to get what you want, you have to know what you want. That seems simple, doesn’t it? However, sometimes what we think we want isn’t really what we want.

A simple exercise that has helped me see what I want is to take a walk – by myself and without headphones. I take my dog. She is quiet, wags her tail when I talk to her, and seems to appreciate the flowers and trees we pass. If you don’t have a dog, take a walk anyway or find a quiet place where you can be alone and think for 15 minutes or so.

As I walk I think about my life as it is and how I want it to be. Since I’ve been doing this, my life has greatly improved. It is an attitude adjustment exercise. I think of all the great things I love, and the things that aren’t so great. I decide what I want my life to look like; then I can work on that. Read the rest of this entry »

Permission Marketing : Turning Strangers Into Friends And Friends Into Customers
This is a great book that is very relevant to business today, even though it was published in 1999. The first three-quarters of the book are interesting and read quickly. The advice given is very pertinent to marketing. The second part is not quite as relevant because internet marketing has changed since 1999. This book is well worth your time to read, however. If you are new to marketing, it will give you a good basis for developing strong relationships with your customers. If you are an old-hand at marketing, it will refresh your views and cut through the advice clutter that exists on the internet today.

Godin notes that, “Technology has changed the world’s approach to advertising.” He then recounts the history of advertising and discusses that to have a bustling economy you need two things: scarcity and things people want. Advertising has changed because “consumers are now willing to pay handsomely to save time, while marketers are eager to pay bundles to get attention.”

Godin’s system does not produce instant results, like some interruption marketing campaigns. However, “permission marketing cuts through the clutter and allows a marketer to speak to prospects as friends, not strangers, “Godin says, “and is the most powerful trend in marketing for this decade.”