cosmo
When I’m standing in line to purchase groceries I always like to read the magazine headlines. Cosmopolitan is my favorite. With a picture of a svelte model in a low-cut gown and titles like “10 ways to please your man,” I feel that if I just read the magazine my life would be great. Magazines use some common formulas to turn people’s heads.
1. Numbers: “5 Fabulous Head-Turning Headlines.” I know it seems bland, but readers like numbers in their titles. Not every title, of course, but posts with numbers pull in more traffic! I’m serious. (See Sonia Simone’s article “8 Ways to Use Numbers in Headlines” for more information.)
2. Questions: “Do Questions work in Headlines?” Questions get people to think. They subconsciously answer the question in their own minds and read further to see if you have the same answer they have.
3. How To: “How to Write Great Headlines.” People love to learn and how to headlines teach them.
4. Commands: “Boost Your Readership with Great Headlines.” Take a great selling point of your service or product and put into a headline.
5. Testimonials: “Write Thoughts Headlines Got Me More Readers.” Third-party testimonials are gold. Let your customers do the speaking for you.
Headlines are like a hook on a fishing line. They lure the readers to your site and the copy on your site catches them and keeps them there. A combination of both great headlines and good copy will increase your sales. So turn some heads with great headlines today.
Leave a Reply